The Experience it All hero videos, available in :30, :15 and :06 lengths, emphasize that a trip to the USA isn't just about reaching your destination. It's about discovering a travel experience that's tailored to your desires and consistently exceeds your expectations.

Each asset within the campaign is created with one of the five following key audience personas considered: Outdoor Enthusiast, Family Time, Glamorous Getaways, Culture Questors and Excitement Seekers. Detailed below are the descriptors for each persona:

• Outdoor Enthusiasts: There is a desire for stress release. These travelers are destination driven, and the goal is to see specific landmarks, national parks and scenery. They want to escape into the great outdoors.

• Family Time: These travelers are looking for connections and enjoy beaches, theme parks and attractions. They want safe, comfortable experiences.

• Glamorous Getaways: These are shorter trips, and often celebrations or events. Travelers focus on nightlife, food and urban experiences, and luxury is important to them.

• Culture Questors: A key motivation for these travelers is learning about different cultures, and specific destinations are motivating. Activities focus on cultural landmarks and experiences, history and museums.

• Excitement Seekers: These travelers' goal is to satisfy a sense of adventure. The trips are triggered by wanting a break or a milestone and often include high energy sports, outdoor activities, live music and food.

히어로 동영상

미국 히어로 동영상은 흥미롭고 다양한 사람들과 그들의 이야기를 통해 미국의 새로운 면을 보여줍니다. 감정과 내레이션을 기본으로 한 스토리텔링이며 평균 길이는 2~5분 정도인 롱폼 동영상입니다.

• 영어
• 스페인어
• 프랑스어
• 포르투갈어
• 독일어
• 일본어
• 한국어
• 중국어